Here is what Michael Green, the man behind the Day Zero Project, has to say about the project :
A unique challenge that inspires you to set and achieve your personal goals in life.
What better way to combat boredom than to set yourself some goals and make the effort to accomplish them? Setting myself a list of 101 tasks to complete in 1,001 days has given me the incentive to do something other than play games on Facebook or spend endless hours browsing the web. After all, there is much more to life than reading articles on Wikipedia or beating your own high scores on Bejeweled.
For those of you who want to know more about the "1001 Day Project", you can find all the information you need on the Day Zero website. You can stay up to date with all the latest developments by following Day Zero on Twitter (@dayzero) or Tumblr.